A BBC article relates,
"In Ukraine, the colour orange was chosen to represent a broad coalition of opposition parties purely on the strength of it being a vibrant colour, instantly distinguishable from the traditional blue [its complement] and yellow Ukranian colours.
"According to colour psychologists, the colour orange is associated with good feeling. In Ukraine, orange is also becoming the symbol of change."
Read more at http://news.bbc.co.uk/2/hi/europe/4041157.stm
On an an interesting side note, "orange" has a negative connotation to Irish Catholics who relate it to William and Mary of Orange and the "Orangemen" -- Protestants who opposed Catholics ("Greens") in Northern Ireland.
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